woven bonds
Refugee Week Malta is a festival celebrating arts and culture while highlighting the contributions of refugees. While the logo remains unchanged, the visual identity of the festival changes yearly, reflecting the different theme every year. The 2025 theme was “Community as a Superpower,” emphasising unity, diversity, and collective strength. The visual identity had be vibrant, inclusive, and engaging, creating a sense of belonging and connection.
Textiles embody culture, history and identity, where threads are woven together to form intricate and patterned textiles unique to cultures and taking inspiration from others. Different cultures and identities weave humanity’s vibrant tapestry. The identity developed visualised this through a creative library of shapes, bright colours and patterns.
Different patterns were digitally drawn, taking inspiration from textile patterns and motifs across the Mediterranean. Colours also followed this line of thinking, with various shapes drawn haphazardly like brush strokes to create dynamic. Photography and patterns could be enclosed in or interact with the diverse shapes. The large library of colours, shapes and patterns allowed the brand to be virtually limitless in use and combinations.
It was also necessary to create an identity and elements that could easily be used by participating organisations/individuals when creating advertising material for activities, whether they were using design software or Canva.
